Influence, New and Expanded: The Psychology of Persuasion

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A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the “daddy” of this subject. Cialdini is, by all accounts, a charismatic public speaker and lecturer, so it's clear the man knows how to hold a live audience's attention. I see this stuff abused all the time, to spin democracies to go to war, to sell us products and services we don't really need and much, much more.

It's like listening to an elderly relative tell a story where the voice in your head is saying "just get on with it! Let's just say my expectations were exceeded and I will be giving this book multiple listens with my notepad. It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.You could say that it is even better if the person fallaciously believes they do know themselves and are confident in that understanding, these are even more gullible than the naiveté. I found myself listening to his strange, slow, over-articulating narration rather than listening to the content.

A discussion about the future of communicating with computer has one puny line added to it about how everyone uses the Internet now.When asked about an experiment, they will insist that the given technique won't work, but when actually involved in the experiment, will fall for it almost every time. Why and how it happens, how we are convinced and persuaded to do something we really don’t need or want to do? Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. The main thing though is the fascinating concepts explained in the book with principles which I think will be very useful for me in my life.

It is not included in promotions available to our main range products, as stated in our terms of service. He explains all the things that marketers and anyone trying to have influence will use on us and the ways that we can have more impact on others. But I remember clearly how I gobbled it all up, when I read this for the first time, and it’s also clear to me that some of it has made its way into how I use to communicate ever since. Trading Address (Warehouse) Unit E, Vulcan Business Complex, Vulcan Road, Leicester, Leicestershire, LE5 3EB. Influence describes the six categories of techniques that have the potential to influence us without our conscious awareness.

It's a classic that has held up to multiple re-reads even without the expanded material in this newest edition, but for those already familiar with previous editions, this release provides an excellent reason to revisit Cialdini's work yet again. Which is all complete common sense and did not need to be made into a book at all, much less updated and sold again.

For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. He entered into programs offered by different business enterprises and marketing agencies to train sales staff and dealers in ‘the art of persuasion’. Another (scary) example: more suicides when the press publicizes a suicide…more fatal “accidents” too. By speeding up the narration you can consume this book in a much shorter timeframe and not miss out on anything.Cialdini sheds some light on these differences by pointing out some other areas where our thoughts don't match our actions, and explaining the unconscious shortcuts we use to help us function in our daily lives. In all seriousness, this book is fascinating and provides indispensable information about our own psychological mechanisms that are so important to recognize. I do not read a lot of books about business/non-fiction but I sometimes find some really shinny gems. Talks about being influence in a highly drawn out, verbose, repetitive - in a way that says it again like when you are trying to say it all over to make sure that .