About this deal
Character Options is introducing new Disney additions to its World of Wooden Toys range, including the gorgeous Princess Enchanted Royal Castle Wooden Playset, and train set specialist Brio has also signed a deal with Disney. It comes with three double-sided wooden figures – Rapunzel, Flynn Rider and Pascal – which can be slotted into the wooden boat provided.
The assortment of 2 classic and recognisable Disney Princess Carriages includes Moana’s Sea Voyager with wooden Moana Figure, and Jasmine’s Magic Carpet, with wooden Princess Jasmine Figure. The Figures Are Also Scaled To Fit With Any Disney Princess Wooden Vehicle Or Playset So Little Ones Can Recreate Endless Adventures.Snow White is a gentle and caring young princess (the first-ever Disney Princess), with a romantic disposition and a motherly touch.
And while Neil Montgomery, UK commercial director at Juratoys, says a wooden toy’s carbon footprint is ‘25 times lower than that of a plastic toy’, he also tells Toy World there’s another reason sales are on the up - parents and grandparents are increasingly conscious that traditional toys, which promote creative play, are being looked to more and more by parents and carers wanting to offset the amount of time their kids spend on digital devices. Suppliers agree that environmental concerns appear to be behind increasing sales of wooden toys, at least in part. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Our TV campaign kicked off in June and will continue in bursts through until December, supported by an ‘always on’ digital advertising campaign. There's lots of fun to be had the beautifully decorated Rapunzel's Tower inspired wooden playset, which inspires imaginative play, allowing storytelling skills to develop whilst having fun! Crafted for young Disney Princess fans whilst staying true to the classic Disney Princess styling, this fun range aims to stimulate a child’s imagination during play.