Joico Colourful Anti-Fade Shampoo 300 ml - Colour Anti-Fade Shampoo

Product Information

Joico Colorful Anti Fade Shampoo And Conditioner Kit, includes a Joico Colorful Anti Fade Shampoo 300ml and a Joico Colorful Anti Fade Conditioner 250ml which helps to provide up to 8 weeks of colour vibrancy with boosting shine, plus manageability and strength after every use, a gentle cleanser which washes away daily build-up and debris while preserving the long-term vibrancy and intensity of gorgeous hair colour, this kit also provides anti-fade UV protection for a longer-lasting hair colour.

Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. This hydrating daily conditioner infuses strands with softness and shine while preserving the long-term vibrancy and intensity of gorgeous hair colour. Helping to fortify the hair for up to 3x greater resistance to breakage, the shampoo promotes strong and healthy-looking hair, while remining gentle enough to cleanse the strands and scalp. Celebrity colorist and Matrix brand ambassador Rachel Bodt recommends the My Blonde collection to all her clients who have gotten any sort of chemical lightening service, not just blondes.Your latest dye job doesn't simply end once you leave the salon — using a top-rated shampoo that's intended for color-treated hair is key to keeping your shade fresh and vibrant, whether it's brunette, black, blonde, red or an even bolder hue (hello, purple and rose gold! In the Lab, our chemists performed repeated fade-resistance testing on human hair swatches to mimic real-world conditions, including shampooing, conditioning, blow-drying and repeated exposure to UV light. Thankfully, Davine's NouNou shampoo aims to deeply nourish dehydrated hair while offering a "rich, creamy lather," according to celebrity hairstylist Clariss Rubenstein. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average.

I have used Joico products for many years and thought I would give your Colorful Anti-fade shampoo and conditioner a try as I love your products. To put together this list of the best shampoos for colored hair, we consulted our beauty editors and beauty scientists in the Good Housekeeping Institute for their top-tested picks, as well as professional hair stylists.

When you have heavily bleached hair you will want to incorporate something that has a bonding treatment or protein and moisture. Though a sulfate formula, h air samples showed the least color change after 20 washes and 10 hours of UV exposure in Lab evaluations. The Good Housekeeping Institute Beauty Lab tests shampoos for colored hair alongside each brand's matching conditioners, putting the pairs through a number of rigorous evaluations to see how well they perform.