About this deal
However, as Kellogg's frozen breakfast director Trinh Le told Advertising Week 360, it was all a complete surprise. The delicious love child of the company's Eggo waffles and slew of cereals, Kellogg's Eggo waffle cereal was first introduced in 2006 in two flavors: Maple Homestyle and Cinnamon Toast.
Not only did Kellogg's bring back the original syrup-flavored Eggo cereal by December 2019, they rolled out a new blueberry version — and fans everywhere rejoiced. Among these were a listeria contamination which caused the Atlanta plant to be shut down for cleaning, severe flooding in the Atlanta area, and equipment repairs at the Kellogg plant in Rossville, Tennessee. Fans of these old-school foods and beverages have campaigned for the restoration of their favorites though everything from impassioned Facebook comments to heartfelt online petitions and, in many cases, their efforts have been rewarded with a mouth-watering blast from the past.The cereal was eventually pulled and seemingly gone for good until Eggo announced on Twitter in August 2019 that if their post got 10,000 retweets they'd bring the cereal back. It's super convenient; it's fortified with vitamins and minerals – even the sugary kind (via Global World Food Magazine), and it's pretty darn tasty. Separate the egg whites, whisk them into firm peaks, then fold them into the batter after you have added the cinnamon for extra fluffy waffles. By all accounts, it seems that Eggo didn't start selling frozen pancakes until 1997 — a year after co-founder Frank Dorsa's death. Nickelodeon, yet again, rolled out a thematic cereal, this time in the 1990s to coincide with Rugrats.
The cereal market can be a fickle creature and, as every fan knows, there are a lot of cereals you'll never have again. Eggo waffles might be a breakfast staple for many, conjuring up images of melting butter and sweet syrup. These 3D shapes—which just looked like Cheerios—were on the sweet side to go after a younger demographic, which totally worked.
As the times changed, the confection was sold in standard plastic packaging through the mid-'90s before getting discontinued as a stand-alone product after its decades-long run (via WiscNews).