Nerf Alpha Strike Blasters Shooters amp Accessories G11 US AUS CA FR MX BR RS SP UK IT, Multi color

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Hasbro does not break out sales of Nerf, or its other brands, but a Nerf spokesperson said the brand sold 40 million blasters in 2020. Nerf is a very important franchise brand for Hasbro,” Eric Nyman, Chief Consumer Officer, and Chief Operating Officer, Consumer Products, at Hasbro, said in a Forbes.com interview. “We feel like there’s a lot of growth to come, which is one of the things we’re really excited about as we think about the opportunity we have across those three operating units to extend Nerf.”

The top rival invading Nerf’s turf has been Zuru, which over the past decade has built its X-Shot brand into a worthy competitor. That alone helps the Pro Gelfire Mythic feel like the start of something big, but its other features elevate it even further. Besides being powered by a rechargeable battery that slots into the handle, it comes with a single-shot or semi-auto firing mode, remarkable range, and the ability to spit out 10 rounds per second. Oh, and you won't need to shop for bonus ammunition anytime soon either - there are 10,000 in the box. Hasbro has such a dominant position in the blasters category that it is the equivalent of having a 1,000-to-one dart advantage in a blaster battle. But competitors have been able to steal a bit of its market share in recent years. Hasbro has a toy portfolio of close to 1,500 brands but only a few of those are what it calls “franchise brands” - properties like Nerf, Transformers, Monopoly, Power Rangers, Play-Doh. Those brands are viewed as having the ability to create value in all three of Hasbro’s core businesses: consumer products, digital gaming, and entertainment, as outlined by CEO and Chairman Brian Goldner in an Investors Day presentation last month. The expected fall 2021 opening of the Nerf Island theme park attraction at Beto Carrero World in Brazil, the largest amusement park in Latin America.

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Nerf, according to Tom Warner, Hasbro senior vice president and general manager of the Nerf Brand, is “a cross-generational brand that has stood the test of time.” He sees Nerf as a brand “with all the love and all the elements where we can go beyond just being a toy brand.” In the investor presentation last month, Nyman said Nerf holds over 65% share, and said the brand has “aggressive plans to grab an even bigger share.” Nerf Ultra : New Nerf darts that fly further than others. Only compatible with Nerf Ultra blasters. Nerf’s expansion into entertainment-driven roles comes as smaller, but increasingly skillfull, competitors are gunning for some of its market share. Expansion of the Nerf family entertainment arcade concept, Nerf Action Xperience Centers, which opened its first location in Singapore in 2019. Two additional locations in the United Kingdom and two in the United States are in the works.

We’ve created a strategy, which we’re starting to execute now, which is about always on,” he said. “How do we stay in front of our core consumers 365 days a year with engaging content that inspires them to play Nerf? And that’s a reflection of who they are.” If you're hunting down the most powerful Nerf gun, you'll want to keep an eye out for motorized blasters. These use batteries to increase the speed at which they fire darts, allowing them to spit out ammo at a blistering pace. So far as we're concerned, few can beat the Nerf Hyper Mach 100. The Pillager's Crossbow isn't what we expected it to be. If anything, it's better. Even though it looks clunky and imprecise, this is a powerful blaster with enough range to give you a fighting chance in soft-play battle.

Nerf has really created an identifiable community where people’s self image is tied in with Nerf,” Byrne said. “Where they say ‘I’m a Nerf player.’ And that’s really important. It’s like I carry a Louis Vuitton bag or wear Christian Louboutin shoes, or i drive a Tesla.” Nerf Rival : Another set of pellets that will only fit Rival blasters (they're bigger than Hyper pellets, so won't work on those either). Beaver Raymond also was warned about going up again Nerf when he created a line of blasters that shoot marshmallows, instead of foam darts. Two years ago he sold his Dallas-based Marshmallow Fun Company to outdoor activity toy manufacturer Zing, and now sells the marshmallow blaster line, and Zing’s other products, as Zing’s vice president of sales and marketing. Nerf VR, a virtual realty game from Secret Location, the virtual reality division of eOne, scheduled to be released in 2022.

Nerf is partnering with a Mexican investment fund to open licensed Hasbro-themed family entertainment centers across Mexico. Nerf Elite: Bog-standard Nerf darts. They're compatible with almost everything that isn't an Ultra, Hyper, or Rival blaster.We knew this was going to be a slow, incremental journey because you are going up against such a big player. We had to figure out how to do that in a smart, steady way,” Mowbray said. Nerf became a brand that’s bigger than a blaster and bigger than a ball,” said Byrne, who co-hosts the toy-focused podcast The Playground. “It’s really an experiential brand and it stands for active social play,” he said. Nerf Hyper : Because they're pellets rather than darts, these won't work in anything that isn't a Hyper blaster.

Her company’s first attempt to enter the category was a combo water gun and dart blaster that was a flop. “It was a terrible water blaster and a terrible dart blaster. But it certainly got us into the category,” she said. However, he noted, Nerf has something that is very hard to beat - 52 years of brand building and a name with cachet.It was a category we were deemed relatively mad to enter into as there was such prominent representation in the space,” said Anna Mowbray, CEO of Zuru. A Nerf TikTok channel, to be launched later this month. Nerf will be the first Hasbro brand to join the platform