Joined in 2023 
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63 About this deal
This product will be delivered directly from the supplier and so only home delivery is available. It will usually take 3 – 5 working days to be delivered. Matt first entered the game space as the inventor of Big Potato’s Obama Llama, and last year he self-published Ansagrams. Genuinely, brace yourselves! It is the single best game I have ever played ever. It’s so good. If it doesn’t become the biggest game in the world, there will have been an injustice. I could play it every day and never get bored of it.
With Ansagrams, it popped into my head fully formed. I just had the idea of ‘Anagrams are fun. You could solve those by taking the first letter of every answer.’ That’s as far as the thought went! When I was in my twenties, I played more games. I was sent Bananagrams – which I loved – and I would often play card games with my housemates, but I’d never thought about creating my own game. Right! It did a funny thing to my head where I would know the answer, but I just couldn’t get there! It’s funny and I thought I should do that as a board game, but a spoonerism on its own isn’t enough.
Because of my job on Radio 1, I spend a lot of time creating features and games for the show, many of which are the sorts of mechanics you’d expect to find in board games. Another part of my life is trying to come up with TV quiz shows, and these jobs all boil down to creating killer formats that are easy to understand and fun to play.
He said: “If you design it, I’ll find a way of getting it made and out there.” It was a fun experiment for us, so we made a game called Ansagrams which had been in my head for a while. It’s a very simple trivia game where you get five questions and you have to write down the first letter of each answer. Then, like a Countdown Conundrum, you have to unjumble them to create another word. First person to do that wins the card.
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I come up with games a lot, and I usually don’t do anything with them. When the pandemic hit, loads of my time got freed up. I was going to be making a TV show, that didn’t happen. I was doing radio but from home, so I had loads of extra time. I get bored very easily, so I set myself a couple of projects. One was to make an album, because why not?! It was a fun thing to experiment with. The other thing that kept me sane was one was to try and get one of my board game ideas made. Great online store for board games. They always arrive perfectly and undamaged which is important to me. In the UK, word game Ansagrams is now distributed by Asmodee to a number of major and indie retailers including John Lewis and Waterstones, while Egg Slam and So Wrong It’s Right make their high street debut exclusively at John Lewis for autumn/winter 2021. All three games will launch in other global territories through Asmodee in spring/summer 2022, along with a fourth new game, Noggin, which will also be available in the UK next year.
As before, you’ll be asked five questions, but you only need to write down the first letter of your answers before unscrambling those letters to make a 5-letter word... will you be the first player to call out the correct word? the standard dictionary (the original one) has approx 40 000 4-9 letter words, with a mix of US/UK spellings.Great stuff. Now you said there that self-publishing sounded hard, but fast-forward to today and you’ve launched your own games company in Format Games. What changed your mind? The ones that do it really well are the games that have a fantastic mechanic at the heart of them, like Dobble. It means the licensed versions of Dobble, like Dobble Gruffalo, give you the best of both worlds; you get a fantastic game mechanic while introducing people to Julia Donaldson, or you’re introducing Gruffalo fans to a new fantastic game like Dobble. It’s a good partnership. I bashed out the questions in a couple of days, but if a graphic designer watched me try and design it, they would’ve found it hilarious. I didn’t know what I was doing, but I’ve always been keen to learn, so using YouTube and TikTok I figured out how to make it. The idea that someone would say ‘we have this movie, turn it into a game’, I’d love that! I’d find that joyful. That said, the big question with a licensed game is: Is the game going to be any good? I don’t want people to have the experience I had with the Home Alone 2 game. I have a thing called cyclothymia. It’s like a watered down bipolar. It means I have waves of incredible productivity followed by a lowness where I feel like I’m never going to have another idea again. In those waves of productivity, I feel very alive with creative energy and feel inspired by things I see and hear. At some point, you feel like ‘BAM – I’ve got it!’ and at that point, I feel like I need to purge myself of the idea. In that space, I feel I’m able to accomplish things that ‘everyday me’ couldn’t.
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