Greggs Sandals Footwear Slingback Clogs Size 8 Primark Black Faux Fur-Lined

Product Information

News Expert reveals why Greggs x Primark collaboration shot to success after range sells out within hours in Newcastle

Now, an expert has revealed the reason why the Greggs and Primark collaboration has been such a hit.Last week, Greggs and Primark announced an iconic collaboration that had pastry fans incredibly excited. Primark’s social media account also mysteriously displayed a Greggs receipt alongside a quizzical emoji. The tie-up between high street giant Primark and pastry gurus Greggs features 21 pieces, including crocs and boxer shorts. verifyErrors }}{{ message }}{{ /verifyErrors }}{{ Greggs has yet to reveal the clothing line, and whether it will feature prints of its iconic baked goods, however one PR image shows a simple hoodie featuring the Greggs logo. The limited-edition range of 11 pieces will be available in 60 stores.

Raymond Reynolds, the Greggs business development director, said that customers had “continually asked” for Greggs branded clothing. “Fans can quite literally show their love for Greggs on their sleeves,” he said. But it turned out to be a stroke of marketing genius that got people talking and paved the way for Greggs to announce its clothing range with high street giant Primark. Greggs has over 2000 stores across the UK in high streets, service stations and shopping centres. It ... [+] is a business specialising in competitively-priced food on-the-go which has seen both sales uplift and made its name in popular culture.(Photo by Matthew Horwood/Getty Images) Getty ImagesSeemingly unlikely partnerships are the bread and butter of fashion collaborations. “Whether it’s Burberry x Vivienne Westwood, Supreme x Louis Vuitton or Balenciaga x The Simpsons, it’s all about catching the customer unawares,” says Anthony McGrath, course leader in fashion marketing at London College of Fashion and founder of the Men’s Style Blog.

The collaborative 11-piece fashion range is being previewed today, ahead of its nationwide launch in Primark stores this Saturday. Critically, both Greggs and Primark know what they are not: aspirational or high fashion. This self-awareness is essential to ensuring that anything they launch, outside of business-as-usual products, remains authentic and keeps the public ’in on the joke’. Streetwear lines from unexpected brands work best when they poke fun at a fashion industry, which can often take itself too seriously. A pop-up boutique will also support the partnership and open in Soho, London on 17 - 18 February to “offer eager fashionistas the chance to get their hands on some of the new collection before the rest of the nation”.Covid tested Boris Johnson and No 10 and found them wanting 31 October, 2023 Keir Starmer's stance on Gaza is damaging his reputation 31 October, 2023 The Met's handling of the pro-Palestinian protests is yet another dark chapter for the force 31 October, 2023 Yet I’m loath to put Greggs in the same box as Wetherspoons and Primark. There is a nostalgia to Greggs pastries, born of after school treats and work breaks and a national consensus on the merits of sausage, bean and cheese melts. What’s more, the business is committed to causes and communities local to its branches, and has been since 1939 – and god help me, it’s pastries are good; hot, flaky, the pasty just the tiniest bit squidgy on the inside, the warm buttery aroma emanating through that paper bag, with its familiar blue and orange lettering. I’ve been there; I’ve eaten it – and whilst I draw the line at buying the t-shirt, I rather suspect this will be one of the most iconic collabs of all time. The energetic launch video to announce the partnership promised:“One does tidy food, one does tidy fashion. Together we’re unstoppable.”