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From the poll, Malta Guinness continues to show a strong presence in the market, despite stiff competition. However, other brands are not lagging behind in the race for kingship in the market. Nigeria’s favourite malt drink, Maltina, recently launched two new exciting flavours- Maltina Pineapple and Maltina Vanilla to appeal to the dynamic taste of Nigerians. The love for malt drinks among non-alcoholic drinkers is growing daily. In Nigeria, malt drinks account for a segment of the total carbonate volumes consumed in the country. According to Canadean, an online research portal, Nigeria is the third largest malt market, ranking behind Venezuela and Colombia. In Venezuela, malt is a popular children’s beverage, regularly found in school lunch boxes as a healthy energy source. While in Nigeria, malt drinks are used as substitutes for alcohol, regularly found amongst the drinks provided at social gatherings. I don't usually buy any juice or drink to keep at home for kids. When I do buy them I keep them out of sight and give them a diluted glass each when they are very well behaved or have really impressed me. I resorted to this coz I used to buy a lot of ribena and dey made sure they had it after every meal or when they are simply just thirsty. Accept Jesus as your Lord and Saviour. Ask Him to come into your life and be your saviour. Let Him calm all your storms. Cast all your burdens on him, not on any church/pastor or prophet.
On this week’s edition of product review, a weekly analysis where Nairametrics features products contending for leadership and prominence in Nigeria’s consumer market, we are looking at the various malt drink brands and how they are competing for profitability and visibility in the market space. Various Brands in the market space Contrary to Uguwanyi’s statement, Mrs. Elizabeth Ojuolape, a depot owner, along Lagos-Badagry expressway said: “Those that buy and drink Maltina do so because of its promise of vitamins and body nourishments.” However, Mr. Paul Nwokeoma, a mini depot owner, said: “Malta Guinness was introduced into the market in 1990. It came with great taste and, above all, no after-taste, even when some consumers complained. This feat was a big relief for consumers. Soon, a generally accepted rumour spread like a wild fire, stating that Malta Guinness acts as a blood booster or blood tonic.” I am a Yoruba lady of 32 yrs of age. I graduated from the university in 2006 and did my service corps the same yr.To cut the long story short, I am yet to have a man inLet’s remind you that scientists say happy people tend to live a longer and healthier life. Why not boost that happiness with any of our malt brands? I really don't kno if malt is healthy or not as I don't drink any kind of malt coz I don't like d way they taste @ all so I don't give my kids malt. Maltina has partnered with the dynamic trio, bringing them on as brand ambassadors who embody the campaign and showcase freedom of expression in their own industries. These developments have increased competition in the market among the major brands such as Maltina, Amstel, produced by Nigeria Breweries Plc, NB, Malta Guinness, Malta Guinness low sugar, Dubic Malt and Guinness Malta herb, from the stable of Guinness and Grand malt and Beta malt produced by Intafact Beverages Limited, formerly SabMiller, a subsidiary of Abinbev Beverages.
Continuing its promise to meet the needs of Nigerians and being the first flavoured dark-malt drink in Nigeria, the new Maltina flavours have all the nutritious benefits of a malt drink coupled with the excitement of new invigorating flavour elements of fruity Pineapple and smooth Vanilla.To launch the new Maltina variants, Maltina announced a new campaign called #MaltinaOwnTheFlavour, which calls Nigerians to flavour up their day and express themselves uniquely while enjoying the new Maltina flavours.
C&M findings: Malt drinks cover the larger proportion of non-alcoholic beverage market in Nigeria with multinational companies, Guinness and NB, seeking to dominate the space. Malt drinks are increasingly being seen as healthy alternative to alcoholic drinks, and the market leaders are playing up this mind-set amongst consumers by developing and positioning their products along health benefits. The three ambassadors will engage consumers around the country, meeting people, capturing stories, and sharing chilled bottles of Maltina Pineapple and Maltina Vanilla. Ok… don’t get confused. Sprouting involves a special type of soaking that allows the grains to grow sprouts (or tails), which are then used to produce the malt drinks. A depot owner, Chuks noted that those who buy and drink Maltina do so because of its promise of vitamins and body nourishment.Pioneering innovation in the world of Malt drinks in the most thrilling way, there were many things to be excited about as Maltina got all Nigerians talking about its launch. 1. The Two Fun Flavours – Maltina Pineapple and Maltina Vanilla After you did go to the churches, they told you what to do but you didn't believe. It leaves one confused cos one would think that is what you wanted to hear by going from church to church. In October 2011, the Company acquired majority equity interests in two companies, Sona Systems Associates Business Management Limited (“Sona Systems”), with two breweries in Ota and Kudenda, Kaduna, and Life Breweries Company Limited (“Life Breweries”) with a brewery in Onitsha. Another malting plant (located in the Kudenda, Kaduna Brewery) was acquired as part of the Sona Systems acquisition. Sona Systems and Life Breweries were merged with the Company in the middle of 2012. At the end of 2014, an enlarged Nigerian Breweries Plc emerged from a merger with Consolidated Breweries Plc. Three breweries at lmagbon, near ljebu-Ode, Awo-Omamma, near Owerri and Makurdi were added to the existing eight breweries as a result of the merger. The Onitsha and Makurdi locations were subsequently developed into Distribution Centres. With this campaign, we want to show Nigerians that you do not have to be stereotyped into one thing. You are free to be different versions of yourself.” I've heard and read ribena is also not healthy for kids due to sugar contents. All fizzy drinks are not healthy for kids as it makes them hyper- kinda high due to sugar. Even some bottled juices say 100% squeezed juice but its super sweet and has some sort of artificial taste.
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