Tetley's Smooth Ale Beer, 12 x 440ml

Product Information

About 24,000 hectolitres of Tetley's Milds and Imperial were sold in 2010. [31] Advertising [ edit ] What makes Tetley's different to others? Its the unique double strain of yeast that gives Tetley's beer it's unique taste and aroma. The very same yeast used by Tetley's since 1822. Challenge Cup: Tetley's announced as new sponsor". Manchester: bbc.co.uk. 22 January 2013 . Retrieved 22 January 2013. Tetley's also sponsored the Rugby league Super League from 2000 until 2004. Tetley's remain a major sponsor at Leeds Rhinos and are the official beer of most Super League clubs. Tetley's also sponsor the stadium of Dewsbury Rams which under a sponsorship deal is known as the Tetley's Stadium. You also have Abbot Ale from Greene King, which I personally think is a decent substitute. Timothy Taylor’s Landlord is another option.

Taste: whilst it even tastes smooth (however that works!), the flavour is far more demure here than on the nose. Still the toffee with some buttery flavour and some toasted malts. Not as good as the nose due to the feel, but still quite nice for such a low ABV beer. Tetley's advertising suffered during the 1980s when its television advertisements focussed too heavily on a folksy, old fashioned idea of Yorkshire life. [32] From 1999 – 2006 Tetley used "Smoothly Does It" as its slogan. [33] In 2006 the slogan became 'Don't Do Things By Halves'. [34] Following a break for a number of years from television advertising, Tetley returned to the screens in October 2010 as a sponsor of evening programming on ITV4. [35] The most obvious comparisons to Tetley’s would be other creamy bitters such as John Smith’s, Boddingtons, Worthingtons, or the other beers in the Tetley range. Alternatively, you could start to look at some ales that are a little more flavourful than Tetley’s. Tetley sponsored rugby league's longest running competition, the Challenge Cup for the 2013–2014 seasons. [40] Other forms of advertising [ edit ] Tetley's Bitter advertised on a Bradford Trolleybus in 1970. The Tetley stand at Northampton RFC Tetley's sponsor the South stand at the Headingley Rugby Stadium in Leeds.

Imperial – Originally created for the Teesside market, and at one point was advertised as "Teesside's favourite pint". It was launched nationally as a premium 4.3% cask ale in 2002. It used three separate yeasts and had eight months of development, but the variant has since been withdrawn. [30] It continues as a pasteurised ale in kegs. Brown, Mark (28 November 2013). "Tetley brewery in Leeds reopens as modern art gallery". The Guardian . Retrieved 1 December 2013. Maps, Alan Godfrey; Ordnance Survey, Great Britain (31 August 1989). Old Ordnance Survey Maps of Yorkshire. ISBN 0-85054-250-2. A takeover of the nearby Melbourne Brewery in 1960 secured Tetley's position as the largest brewer in Leeds. [1] That same year they merged with Walkers of Warrington to form Tetley Walker. Tetley Walker had an estate of over 1,000 tied houses in Yorkshire alone and a further 2,000 outside the county. [2] In 1961 Tetley merged with Ind Coope of Burton upon Trent and Ansells of Birmingham to form Allied Breweries, then the world's largest brewing conglomerate. [1] At its height in the 1960s, the Leeds Brewery employed a thousand people. [3] In 1978 Allied merged with J. Lyons to form Allied Lyons. The brewery became the world's largest producer of cask ale during the 1980s. In 1998 Tetley was taken over by Carlsberg Group. During the 1980s Tetley benefited from the increase in sales of cask ale. An impartial customer survey in the 1980s concluded that Tetley had achieved an almost irrational level of customer support, particularly in West Yorkshire, in part because of traditional loyalty, partly because of highly effective television campaigns such as the Tetley Bittermen, and also because of a consistently high quality product. [12] The brewhouse was updated in 1984. [11] A pint of Tetley Cask

Tetley's was established in 1822, by an ambitious young man called Joshua Tetley, with his experience in the family malting business and the belief in its motto ‘Quality Pays'. After nearly two centuries of perfecting the brewing process, the name Tetley's is synonymous with smooth, tasty beer created from a perfect combination of traditional and modern brewing techniques. There are many objects and records from the Tetley Brewery that have survived. The Tetley gallery holds a collection of hundreds of items relating to the history of the brewery, including artworks and artefacts, such as paintings, silverware and furniture, tools, and commemorative beers. A selection of original pub signs and bottles from the collection is displayed in a case on the ground floor, next to the bar and restaurant. [46]Dzinzi, Mellissa (4 August 2020). "Leeds to get a huge new bridge over River Aire and UK's biggest city centre park". Leeds Live . Retrieved 25 August 2020. Baker, Andrew (20 August 1995). "100 years of rugby league: From the great divide to the Super era". Independent, The. London: independent.co.uk . Retrieved 25 September 2009. Pattinson, Ron (16 August 2012). "Tetley Pale Ales 1868". 16 August 2012 . Retrieved 16 August 2012. In the late 1980s / early 1990s as part of the UK 'heritage boom' Tetley's developed Brewery Wharf as an 'interactive visitor centre' along the lines of the contemporary developments at Granada Studios Manchester. Visitors were greeted and guided by historic characters illustrating the story of the brewery. This development took place alongside the first redevelopments of the river and canal zones of Leeds. The Joshua Tetley & Son Ltd collection also includes records of the 7th West Riding of Yorkshire Rifles Volunteers formed in 1860. The Tetley Brewery played an important role in the creation of the Leeds Rifles as manyof their employees were recruited. At the outbreak of the First World War, 261 of Tetley's men joined the services, and of those, 25 were killed and 55 were wounded. They also lost 20 of their shire horses during the War. [47] See also [ edit ]

In 2012, Tetley's was the eleventh highest selling beer brand in the United Kingdom. [4] It is the second highest selling ale brand in the world after John Smith's, with volumes of 700,000 hectolitres. [4] Its main products are Tetley's Cask and Tetley's Smoothflow. Enjoy Tetley's Smooth Ale with classic pub grub; bangers and mash or a hearty pie.. Same great Tetley's taste. The smooth satisfying taste of Tetley's. Tetley's. Mutch, Alistair (6 December 2005). Strategic and Organizational Change: From Production to Retailing in UK Brewing 1950–1990. Taylor & Francis. p.97. ISBN 978-0-203-00824-9. The brewery's closure was announced in 2008. A Carlsberg spokesman said, "It is an old brewery and the one in Northampton is bigger and modern." [ citation needed] In December 2010, production of Tetley's cask products was transferred to Banks's brewery in Wolverhampton. Tetley Smoothflow will be brewed by Coors in Tadcaster and Tetley keg Dark Mild, Mild and Imperial will be brewed by Cameron's of Hartlepool. [17] The final brew took place on 22 February 2011. [7] Lager production was transferred to Northampton. Despite protests that Tetley Cask brewed in Wolverhampton would taste different, the new beer has been greeted with a warm reception. [18] [19] Brewery [ edit ] Aftertaste: the flavours drop away slowly without much in the way of bitterness. Still that lingering sweetness from the malts - not cloying, still quite pleasant but also light.Tetley's Cask (3.7% ABV) is the original cask conditioned version of the product. [26] Carlsberg recommend always using a sparkler when serving the product. [27] It is brewed under contract for Tetley by Marston's Park Brewery in Wolverhampton, using the Yorkshire square method, and a dual-strain yeast. [28] Another cask beer, Tetley's Gold, was introduced in 2012. [29]

The Leeds branch of the West Yorkshire Archive Service hold an extensive collection of Tetley's Brewery records under 'Joshua Tetley & Son Ltd.' The collection relates mainly to the history of Tetley's Beer at the Leeds Brewery, but also includes records of companies that were incorporated into Tetley's such as Whitaker and Company Ltd, Leeds and Wakefield Breweries Ltd and Allied Breweries Ltd. The collection contains records relating to the Brewery staff, production and sales, brewing journals, books and experimental brew reports, photographs of the brewing process and public houses, and Tetley's promotional material. [47] Tetley's Brewery (Joshua Tetley & Son Ltd) was an English regional brewery founded in 1822 by Joshua Tetley in Hunslet, now a suburb of Leeds, West Yorkshire. The beer was originally produced at the Leeds Brewery, which was later renamed the Leeds Tetley Brewery to avoid confusion with a microbrewery of the same name. Mouth feel: medium in feel with a lower to moderate carbonation. Very, very English, and I still don't quite get it. Makes the beer feel a bit flat in flavour, though maybe that is due to differences in climate between England and Queensland Australia. It is very smooth though. a b c "Donny Drinker: Issue 111, Autumn 2011" (PDF). p.29. Archived from the original (PDF) on 21 September 2013 . Retrieved 19 August 2013.Aroma: a pretty typical sweet English malt profile - toffee and butterscotch. Definitely stronger on the nose than I would have expected for 3.6% ABV. Appearance: a pure golden-copper in colour with carbonation clinging to the glass rather than rising to the top. A thin off-white head (even with a vigorous pour) lasts the distance throughout the session. Looks pretty good for an English mid. The Leeds Brewery was closed in 2011, and demolished in 2012, with production contracted out by Carlsberg to breweries in Wolverhampton, Tadcaster and Hartlepool. Tetley still sponsors Leeds Rhinos Rugby League club. Later in 1960 they merged with Walkers of Warrington to form Tetley Walker. Tetley Walker owned over one thousand tied houses in Yorkshire alone and a further two thousand outside the county. [2] In 1961 Tetley merged with Ind Coope and Ansells to form Allied Breweries, then the world's largest brewing conglomerate. [1] During the 1960s the brewery employed over a thousand workers. [3] A new brewhouse was built in 1964. [11] By the 1970s half of Leeds' pubs were owned by Tetley. [1] During the 1970s Tetley's was Britain's largest cask ale brewery, producing 1 million barrels a year. [11] In 1978 Allied merged with J. Lyons to form Allied Lyons. Beers [ edit ] Tetley's Original (left), Smoothflow (right) designs used during the 1990s and 2000s A Tetley's Cask beer pump in Wetherby, West Yorkshire.