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oz Soju (it’s advisable to us Good Day Pineapple Soju, but plain or other pineapple flavor will do) Cover the Boston shaker securely and shake for 30 seconds or until the outside of the shaker is freezing cold to the touch. Carefully open the shaker. Jinro’s festival sponsorship follows a national campaign with Honest Burgers that aligned with traditional consumption of Jinro alongside food.

This strategic approach has seen sales in China and the Philippines triple in the past three years, while in Singapore, sales have quadrupled over the same period, and are five times higher in Hong Kong. “Aside from that, sales have boosted in most overseas markets, with 20% annual growth rate on average,” Jung-Ho adds. In 2019, Hite‐Jinro relaunched its flagship Jinro brand in the Korean domestic market with an aim to “strengthen the authenticity of soju”. This is a great summer drink that’s crisp, refreshing and highlights the sweetness of Soju. Subak is the Korean word for “watermelon.” Korean spirit brand Jinro soju is set to become the sponsor of Luno presents All Points East festival this month.

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Chamisul Fresh is a product with a lowered alcohol content. On April 09, 2018, it was announced that the alcohol content will be lowered from 17.8% to 17.2% ABV starting April 16, 2018. [9] [10] From March 18, 2019, it was lowered again to 17% ABV. [11] [12] After the introduction of Chamisul Fresh on August 18, 2006, the brand was called both "Chamjinisulro" and "Chamisul." In December 2009, it was decided that "Chamisul" would be the sole name.

This is a basic variation on the American classic screwdriver. But, instead of Vodka, this uses Soju. It’s simple, easy and very palatable. Krista Booker, communications director of Fourteen Ten Agency who represent Jinro in the UK, revealed: “The key to Chamisul’s impressive increase in sales in the UK was down to alignment to the local consumer. While soju is very well known within an existing demographic our strategy is to take the flavoured soju to a new audience and showcase its relevance to the local Millennial and Gen Z consumer, while maintaining relatable elements of the brand make up.”This is a newer favorite among Koreans and provides a fusion of this classic Caribbean rum drink with all the glory of Soju. Plus, this recipe is versatile and adjustable to whichever citrus you like best. It's official: Jinro soju is the most sold liquor in the world | CNN Travel". CNN . Retrieved 2019-07-02. This is a good drink for those that like to play mixologist at home or when entertaining friends. It’s simple yet complex blending all the sweetness of Soju with the refreshing flavors of ginger, basil and strawberry.