Campari Negroni 50 cl, 26% ABV - Ready to Drink Italian Cocktail

Product Information

It boasts “sharp, bold and confident lines” created to reflect “the sleek minimalist fashion and contemporary design that Milano is known for,” with a modern and straightforward edge representing true Milanese craftsmanship. Now in 2023, Campari has introduced a ‘significant development’ in the bottle’s design, which puts Milan “at the heart” of every bottle.

Change the wine: Try using a nutty sherry, and switching the bitter for a caramelly amaro like Nonino. Or eliminate the base spirit — the Tinto de Negroni at Employees Only in Los Angeles cuts the base spirit entirely, pairing cabernet sauvignon with multiple bitter liqueurs.To launch the new bottle, Campari will host ‘the largest drone show ever seen in Europe’ on 4 and 5 May, lighting up Milan’s skyline to be viewed from across the city. In fact, the vibrant iconic apéritif was first sold on draft in vats and served in decanters, before adding a brand label in 1888 and finally featuring the brand logo that is recognisable today in 1912.”

Change the base: As in the Kingston Negroni, the Boulevardier or the Old Pal. I love a mezcal Negroni. Fancy something slightly different? We have our Great Taste Award winning Oak Aged Sloe Negroni, also available in 200mland 500ml bottles. Often called an ‘acquired taste’, this unique Italian aperitif was developed in 1860 by Gaspare Campari. Made with a secret blend of bitter herbs, aromatic plants, and fruit, this liqueur can be enjoyed over ice — or mixed with prosecco — and served with a sweet slice of orange. As Campari is a crimson red, it can be distinguished from its sweeter, milder counterpart Aperol by its colour and higher percentage. Pre-mixed and bottled at 26% ABV it includes Campari, Vermouth Rosso and what they describe as London Dry Gin.As such, the company has assessed and measured the new Campari bottle against three criteria: weight optimisation, maximisation of recycled content, and full recyclability of the materials. This bottle redesign, the first for the brand in 10 years, aims to be a visual homage to the city, which Villa said combined “effortlessness and understated elegance, just like Milano itself”. The Campari Group’s pre-bottled Negroni may be considered a bit paint-by-the-numbers. It just does exactly what you’d expect. One part gin. One part Campari. One part Sweet Vermouth. Change the Campari: The Kula Negroni infuses strawberries into Campari and changes out the dry vermouth for blanc. This launch is just the start,” said Villa. “Over the next months you will see an international roll out of the new bottle. This includes an exciting opportunity to present the newly redesigned bottle in the Campari Lounge at Cannes, and at a series of events hosted by Campari at the Cannes Film Festival, of which Campari is the official partner for the second year.

Speaking to The Spirits Business, Julka Villa, group head of marketing, Campari Group, said: “The Campari bottle has been changing shape and evolving alongside Milano, drawing continuous inspiration from the city, since its creation in 1860. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for 65 € per month.

Overall, Campari Negroni

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You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. Compare Standard and Premium Digital here. The nose has the classic Campari aroma: bitter orange, a sweet berry and celery aroma, and a hint of sweet orange and wormwood. Overall, the aroma is like that of any other equal parts Negroni you’ve had. Italian apéritif Campari has revealed an ‘evolutionary redesign’ of its bottle, inspired by its home city of Milan. The new bottle reflects “the sleek minimalist fashion and contemporary design that Milano is known for”

Negroni ingredients

But at the same time, that is also it’s strength. The Campari Negroni is exactly what it should be. Nothing more, nothing less. In this glamorous setting we will serve unforgettable creations served by some of the most awarded international bartenders to a global audience. We hope with this launch we can share the Milanese aperitivo culture to elevate social gatherings across the world.