Lynx Limited Edition Bodyspray A.I. 200 ML

Product Information

Feifer, Jason (7 August 2012). "How Axe Built A Highly Scientific, Totally Irresistible Marketing Machine Built On Lust". Fast Company. Archived from the original on 15 October 2019 . Retrieved 15 October 2019. Its launch follows that of Dr. Squatch’s Crypto Cleanse bar soap in July; the cleanser has a minty-banana scent promising “non-fungible freshness”. Crypto Cleanse’s release was celebrated with the minting of 3 NFTs. Osborne, Grant (2 July 2002). "Unilever give Ego the Axe - will Lynx be next?". Base Notes. Archived from the original on 24 January 2023 . Retrieved 20 January 2022. Lynx A.I. Body Spray was developed using 46 terabytes of data, 6,000 ingredients and 3.5 million potential fragrance combinations to create one unique scent, according to the brand, which retails as Axe in certain markets. Wong, Elaine (25 November 2008). "Unilever Puts Axe Shower Tool on Display with SnapAds". Ad Week. Archived from the original on 15 October 2019 . Retrieved 15 October 2019.

From the 1990s, Axe advertisements portrayed various ways the products supposedly helped men attract women. In 2003, the advertising in the UK for the Pulse fragrance showed how it supposedly gave "geeky" men the confidence to woo women with dance. This was followed by Touch, Unlimited, [7] Clix, [8] and in 2007, Vice, [8] which was marketed on a theme of making "nice" women become "naughty". Due to trademark issues, Axe products are sold under the Lynx brand name in the UK, Ireland, Australia, and New Zealand.

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From our body spray to our shower gels, our antiperspirants to our roll-ons, we’re doing everything we can to make sure no one gets left out of the attraction game. The limited-edition product was made in collaboration with Swiss fragrance company Firmenich to come up with the unique AI generated scent. Unilever’s male toiletries brand Lynx has launched a new fragrance powered by artificial intelligence (AI).

Adverse publicity has been generated by the product's advertisements for encouraging sexual promiscuity and sexism. [9] The Campaign for a Commercial-Free Childhood claimed that Bartle Bogle Hegarty's work on Axe "epitomizes the sexist and degrading marketing that can undermine girls' healthy development." Qadar, Sana (28 September 2007). "Teen burned in popular body spray stunt". CTV.ca. Archived from the original on 6 April 2012 . Retrieved 18 December 2016. Harris, Paul (9 July 2006). "The Menaissance: The American male is learning to flex his muscles again". London: Guardian. Archived from the original on 6 November 2022 . Retrieved 9 May 2009.Brand-owner Unilever said the new deodorant – Lynx A.I. Body Spray – was developed “using 46 terabytes of data, 6,000 ingredients, and 3.5 million potential fragrance combinations.” Unilever also said the product was designed to tap into “generation Z’s fascination with the world of tech and crypto, which has seen exponential growth in recent years.” Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas.