Bud Light Seltzer Variety Pack Sparking Water, 6 x 330ml

Product Information

Every bottle, can, and draft of Bud Light uses four simple, high-quality ingredients to create a clean, crisp taste. Hard seltzer brand White Claw similarly leveraged the popularity of games with the launch last year of a mystery game in conjunction with Netflix that was themed around the “Knives Out” films. We didn’t have enough time, before the pandemic kicked in, to really land the idea that [Bud Light Seltzer] is not beer,” says Steve Wolf, vice-president of marketing for Bud Light Extensions. On the box with the name of the beer, it has the tagline, “seltzer, with the pop of soda,” which also … what? You can earn points for a chance to win epic prizes, including VIP access to the NFL Draft and more.

In some ways it is the perfect metaphor for an absolutely crazy year that is at once marginally understandable to us because of the process of nonsense-accretion, but is in fact bonkers by any rational measure. A spokesperson for BBG said: “Bud Light Seltzer will be discontinued in the UK, as BBG focuses on growing RTDs with proven consumer favourites, Corona Tropical and Mike’s Hard Seltzer.To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Of course, in the half-life of brand extensions, it didn’t take long to get to where we are now, when a product like Classic Cola flavored Bud Light Seltzer Hard Soda produces barely a yawn. Budweiser Brewing Group (BBG) is set to delist Bud Light Seltzer in the UK, as it looks to focus on developing its other ready-to-drink (RTD) brands. While leveraging the Bud Light name may have helped Bud Light Seltzer initially due to brand recognition, the move has caused some confusion for consumers, with many believing the product contains beer, which it does not. If the string of adjectives and nouns in that title makes sense to you, and it almost certainly does, something weird has happened.

She believes Bud Light’s strategy in the US where it has taken a more light and comedic approach to its marketing, will also resonate in the UK, so the brand is not “shooting in the dark” with the new venture.

In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer. As a global company, we’re really fortunate to have amazing insights from other markets including the US. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. The television commercial, developed by the Martin Agency, aims to educate consumers about Bud Light Seltzer, after a recent poll found that 54% of consumers believed the beverage contained Bud Light beer instead of what it’s actually made of: alcohol from sugar, cane sugar and natural fruit flavors. Deviating from Bud Light’s slapstick realm of the past, the new 30-second spot opts for a cinematic, musical approach, juxtaposing an arid landscape of brownness with the vibrant color of bubbles.

uk accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. The campaign attempts to insert itself into the ongoing discourse around distinguishing facts from fiction in a divisive society by developing a party game that tasks players with figuring out what is a misconception and what is a fact. The trial, designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says Coca-Cola Europe marketing vice-president, Javier Meza.The year started with an insurrection in the US Capitol that one party of the oldest extant democracy now says was a pretty sweet deal if you really think about it. DRTY Hard Seltzer is made with 3 simple ingredients: Sparkling Water, carb-free alcohol and natural fruit flavours. is the year we learned the name “ivermectin” a horse dewormer—and not because anyone was deworming horses. The bubbles serve as a sharp contrast to the brown landscape, seemingly in a nod to the traditional color of beer.