L’Oréal Professionnel |Shampoo, Grey, White or Light Blonde Hair, Serie Expert Silver

Product Information

E nriched in Polyphenol present in the açai berry extract, this light purple coloured shampoo helps to neutralise yellow tones while enhancing hair shine. Showcase the beauty of your natural grey, white or light blonde hair with L'Oréal Professionnel's number one colour toning purple shampoo.

This neutralises strong yellow tones in artificially blonde, grey or silver hair, helping you maintain a beautiful cool colour. A colour-toning and nourishing formula that protects the hair fibre and imparts a glowing halo of shine. Its formulation also ensures white hair remains white and doesn't take on yellow tones from external pollutants. The neutralizing system, enriched with magnesium and anti-yellowing agents, helps counteract those unwanted brassy tones. To maintain the condition of your naturally white and grey hair we have the Silver Neutralising Cream.To maintain grey, white or light blonde hair between salon visits, you’ll need a stronger colour neutralisation. Show off your natural grey, white or light blonde hair with L'Oreal Professionnel Serie Expert Silver Shampoo, this toning purple shampoo neutralizes the hair. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.

It’s all about the colour theory: purple sits opposite yellow on the colour wheel, so when they’re mixed, they off-set each other for a more neutral shade. With it's unique formula, silver shampoo maintains the condition of your hair, creating a healthy look and feel.

The formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine. Also known as a purple shampoo, silver shampoos like L’Oréal Professionnel Série Expert Silver Shampoo, contain a deep purple pigment that act as an anti-yellowing agent to counteract hair brassiness. The deep purple shampoo helps to neutralise these tones maintaining your grey, blonde or white colour.