DIRECTIONS Violet Semi-Permanent Hair Colour - 88ml Tub

Product Information

At the height of the fashion explosion these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on a few celebrity heads on the way.

La Riche Directions Colour Kit contains a semi-permanent colour 88ml, Pre Colour Shampoo 100ml Colour protecting shampoo 100ml Colour Protecting Conditioner 100m, a paint brush, gloves, a development cap and an instruction booklet. Lavender Purple Hair Dye~Directions Lavender Semi-Permanent Hair Colour ~A 88ml tub of hair dye in a beautiful pale purple dye that gradually fades out to a pale pinkish platinum colour~Suitable for use on very pale pre-lightened or bleached hair~Can be used to dye all of your hair or just sections - so many looks can be achieved! An intense purple and red undertone, Violet is a top pick for those looking for hair colour that’s as wild as their imagination. It may also be helpful to use heat after applying the dye to allow the color to develop better and penetrate the hair.

Below is a picture of how my hair looked after one covering, in this image and the due to the indoor lighting it showed up quite pink but in natural daylight it was a lot more lilac (purple toned rather than pink). Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is representation of the finished colour and is not a guaranteed result. You'll find it easiest to start with the hair on the nape of your neck and to work forward and up, finishing with the very top front strands, it always helps to have a friend help make sure you've got it all on evenly. I have done the ends of my hair purple a few times but recently took the plunge and decided to go all over. To keep the La Riche Directions color vibrant for longer, it is best to wash the hair with the La Riche Directions Color Protecting Shampoo and the La Riche Directions Color Protecting Conditioner .

Then wait: You'll want to leave directions hair dye on for between 15 and 30 minutes to develop, rush it and you might not get as bright a colour, leave it too long and it may come out darker or a different shade. Colours such as these pastel shades only really take to hair that is very light to start with for example mine as it is bleached. Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No. All Directions colours can be mixed with each other so you can create your own unique shade~Stand out from the crowd! I started to use only violet but sometimes mix a little lilac in or just run some of the neat lilac over the ends to make it a deeper colour on the ends.A full list of ingredients for Special Effects, Manic Panic, Adore, Crazy Color, Pravana ChromaSilk, Directions, Headshot, Herman's Amazing, Rebellious, Via Natural and Stargazer Hair Dyes can be seen in the following section: Hair Dye Ingredients.