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This is a mid-range LCD TV in the Hisense range and is rated at 300 nits by the company, so we set about measuring the peak brightness of the TV as we always do with various window sizes.
The Smart TV system is also up to scratch with a good selection of apps and this set would be perfectly suited to a kitchen or bedroom role within most homes. TO THE FULLEST EXTENT NOT PROHIBITED BY APPLICABLE LAW, IF YOU CLAIM THAT YOU HAVE INCURRED ANY LOSS, DAMAGES, OR INJURIES IN CONNECTION WITH YOUR USE OF THE DEVICE, THEN THE LOSSES, DAMAGES, AND INJURIES WILL NOT BE DEEMED IRREPARABLE OR SUFFICIENT TO ENTITLE YOU TO AN INJUNCTION OR TO OTHER EQUITABLE RELIEF OF ANY KIND. Reduced input lag to less than 20ms boosts your chance of winning every time, as you see and hear the enemy that much faster than they do you. Dialogue is intelligible with all content types but the overall sound quality is a little boxed in and lacking any real dynamic range.Out of the box, SDR image quality in the Cinema Night mode did look accurate to the eye with decent natural-looking colours and lifelike skin tones. Unauthorized use of the Materials is prohibited and may result in criminal prosecution and/or civil liability, for which you shall be solely responsible. Let’s cut to the chase: the 55A7GQ’s picture quality turns out to be hugely disappointing, especially as it arrives amid a generally upward trajectory for Hisense TVs.
PayPal Credit and PayPal Pay in 3 are trading names of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH.If the item comes direct from a manufacturer, it may be delivered in non-retail packaging, such as a plain or unprinted box or plastic bag. In spite of paying attention and showing great sensitivity when providing the information, we can not guarantee 100% accuracy. cd/m2 (using a checker chart) and a peak brightness of 240 cd/m2 (nits) giving it an on/off contrast ratio of 4800:1.
The stand supports the TV well, just like it did on the older model, but it takes up a lot of space. Assembly is easy and, like before, there’s a cable clutter system to route cables through the protruding ‘feet’ of the stand for a tidier area.As a mid-range LCD TV with an LED backlight and Quantum Dot technology it provides decent looking image quality with everyday TV viewing, has worthy gaming capabilities and can also playback most HDR standards to a satisfactory level. There are other screen sizes available from 55-, 65- and 75-inches and these larger sizes all use an IPS panel, the 50-inch we are reviewing has a VA style 60Hz (8bit+FRC) panel. It did slow down on occasions or apps took a little longer than normal to open now and again, but overall, the system worked as expected and the quality of streaming playback was good.
Apart from this, the panel was clean with no obvious dirty screen effect (DSE) or banding, so sports looked good with camera pans not showing up any DSE.It has a direct LED backlight with no local dimming and it features HDR10, HDR10+, HLG (Hybrid Log-Gamma) and Dolby Vision for high dynamic range playback, but this is limited to a measured peak brightness of around 240 nits. Dolby Vision: Inspired by cinema technology, Dolby Vision HDR technology gives an astonishing brightness and contrast depth by 40 times brighter and blacks 10 times darker than standard picture. The PQ EOTF in the HDR Night mode also tracks correctly to the PQ EOTF standard ST2084 curve before hard clipping at its peak brightness of 240 nits. The supplied remote control is a traditional long plastic affair with the buttons all laid out in a logical manner.
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